Saturday, May 2, 2009

What If Starbucks Marketed Like A Church?

I've just attended the Eagles Team Leadership Summit Series 2. As part of our last session's discussion on how outsiders perceive Christians and the church we were shown a short video clip entitled "What If Starbucks Marketed Like A Church?"

It's a 21st century parable and so the message really hits you between the eyes. Does it make you uncomfortable?

Weird, pushy, unfriendly, talk funny, act strange, an exclusive club. Yup, that's how outsiders perceive the church and Christians.

I think TOP is not too bad but Christianity on the whole has an image problem. We really have to do something to fix that if we don't want to turn out to be a turn-off to outsiders.

Maybe we could start with something simple this Sunday, like giving a visitor a smile, a handshake and a short welcome-cum-introduction.

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